Traditional marketing techniques are failing—or failing to deliver the predictable benefits they once did. The only viable way that a startup can have access to a global audience of exactly the right people is social media. You must use social media! So, what’s a startup to do? The obvious solution is social selling. Social selling is NOT in fact selling at all, but rather it is making yourself appear attractive enough that people would rather buy from you than your competito

A logo is not only the face of a business, but also a symbol of the era in which it was created. Recognizing logo design trends is an essential part of choosing a logo design style which feels fresh and relevant, and there’s no better time to get on track than the dawn of the new year. Responsive, contextual logos Architectural inspiration Fun! (Creating an energy and vibe.) Pushing metaphors to the extreme Experimental techniques in typography Grid-based logos Layering and m

If you want to build and maintain a strong brand, you'll need to focus on what your customers want and how you can guarantee to deliver it. You'll need to be consistent in your service and every other point of contact customers have with you - for example phone calls, letters, emails, etc. Once you've defined your brand values and your customers' needs you can start to build your brand by consistently communicating your brand values. Remember that every possible contact you h

Delivering a tight brand message is paramount to running a business, right? (Duh) But what is your brand message? This question was flung my way on a podcast interview I was just on, and here’s how I answer it: Your brand message is the WHAT you’re trying to communicate. Your mission/vision/”why” statement is the —wait for it—WHY you’re trying to communicate. Your tone and syntax is the HOW you communicate. READ MORE