5 THINGS SUCCESSFUL CREATIVE ENTREPRENEURS KNOW ABOUT THEIR MESSAGE

Delivering a tight brand message is paramount to running a business, right? (Duh)

But what is your brand message?

This question was flung my way on a podcast interview I was just on, and here’s how I answer it:

Your brand message is the WHAT you’re trying to communicate.

Your mission/vision/”why” statement is the —wait for it—WHY you’re trying to communicate.

Your tone and syntax is the HOW you communicate. READ MORE