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5 things you need to know about social selling as a startup

Traditional marketing techniques are failing—or failing to deliver the predictable benefits they once did. The only viable way that a startup can have access to a global audience of exactly the right people is social media. You must use social media!

So, what’s a startup to do? The obvious solution is social selling. Social selling is NOT in fact selling at all, but rather it is making yourself appear attractive enough that people would rather buy from you than your competitors. Follow these 5 tips for social selling and you will be on the right track to creating an online presence that will help everyone see you as a credible and believable player in your space.

Here’s what you need to know about social selling… in no particular order.

1. Create great content —

As a startup you need to make good use of the time that you have—and that means write as much content as you can. Write content that doesn’t aim to sell, but instead educates the reader to understand a little bit more about the area in which you operate. This will empower them and help them to like you. Then when they are ready to buy, you stand a much better chance because they already know and trust you.

How much content should you create? As much as possible. I try to post at least one piece of content several times a month so after a year, I have over 200+ blog posts on my site. The best thing about that is that those pieces of content are always going to be there, creating visibility and a body of work that helps me to look like the expert I am.

2. Tweet and post as much as you can — You must tweet and post lots. I’m not talking about 5 times, but 10 per day!

Why? Because nobody is going to read everything in their newsfeed, so you want to make sure that you are there when they turn on and start to read. The biggest challenge that you face is being visible to your prospects.

3. Build a personal brand —

Building a corporate brand is one thing, but unless you’re Google or Microsoft or Rolex, people buy from people, and that means from YOU. If you’re a startup the key to placing your message in front of people is YOU. So your personal profile needs to be slick and full of interesting points about you, highlighting why you are a good choice.