The Tax Break That Small Businesses Need to Know About

Did you know that you can get a tax deduction on equipment you purchase for your business? It's a part of the tax code called Section 179. It's been around for a while, but a $1.8 trillion spending bill passed by Congress at the end of 2015 permanently capped the tax break at $500,000. READ MORE

How to Name a Business

What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Some experts believe that the best names are abstract, a blank slate upon which to create an image. Others think that names should be informative so customers know immediately what your business is. Some believe that coined names (that come from made-up words) are more memorable than names that use real words. Others think they're forgettable. In reality, any name can be effective if it's backed by the ap

101 best free fonts of 2016, so far

Here's a link to the best free fonts that have been released, or received a major update, since the start of the year. There’s plenty to get stuck into, lots of really useful workhorses, and one or two playful inclusions. Browse through, try them out, and as always if you use them in a project, let us know! Click here to check them out.

What Does the Color of Your Logo Say About Your Business?

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google. Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending. Check out the infographic below to figure out exactly what your logo's colors are telling potential customers.

Why Do I Need a Website?

Reason #1 – Online brochure Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website. Reason #2 – More customers More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. Reason #3 – Business value Have you tried getting a business loan recently? It’s not e

Why should your logo cost more than your lunch?

Logo Design Quality | A logo isn’t just a pretty graphic printed next to your company’s name. It is an essential part of your brand and usually the very first thing a client sees. A professionally designed logo boosts your image, conveys your professionalism and tells potential clients that you care about quality. That’s a whole lot of power for such a small piece of graphic to hold all on its own. Knowing the goal is to design something intended to carry this massive responsibility, even professional graphic designers approach these projects with a mix of thrill, dread, anxiety, fear and pride. Your logo should look professional and appropriate to the business you’re in. It will be seen in

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