Keep the practical side of your business running smoothly and give yourself more time to be creative. Business skills don't always come naturally to creative people. But they're a necessary evil if you want to be successful and profitable. The good news is, you don't need an MBA to get this side of things nailed – there are some straightforward ways to sharpen your business acumen, whether you're a freelancer or just setting up shop as a small studio. Read on to discover 10 w
From custom type to color fonts, leading designers forecast the biggest type trends of 2018. Typography trends – like graphic design trends, or color trends – rarely appear out of nowhere. Instead, they evolve and grow as they move from the niche towards the mainstream. That's why, to forecast the big typography trends of 2018, we're first taking a look back at the biggest type movements of 2017. Elsewhere on the site, you’ll find articles covering the key typography rules an
2018 is the year we finally take risks, in life and in graphic design. Because that’s the only way your design is going to stand out this year. It’s a well-known fact that there are millions of things fighting for your audience’s very limited time right now. Bitcoin. Politics. Cats. Food. All of these things are going to be out in the world trying to get your audience’s attention. That means that the things you did to differentiate yourself from the pack in the past aren’t go
With the promise of a New Year often comes the inspiration for leaving an unsatisfying job. Many people will start job hunting immediately. Others will wait until they receive their 2017 bonuses. Among them will be entrepreneurial minded individuals who use their bonus for starting a new business. People who receive substantially large bonuses may be able to completely self-fund their ventures. More likely, aspiring entrepreneurs will seek outside business financing. In 2017,
The next time you decide you want to add additional colors to your logo design , keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very professional look.
These much simpler logos are used by big brands because they know, through years of marketing research and testing that smaller companies could not afford, that consumers tend to pick one product