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Why should your logo cost more than your lunch?

Logo Design Quality | A logo isn’t just a pretty graphic printed next to your company’s name. It is an essential part of your brand and usually the very first thing a client sees. A professionally designed logo boosts your image, conveys your professionalism and tells potential clients that you care about quality. That’s a whole lot of power for such a small piece of graphic to hold all on its own. Knowing the goal is to design something intended to carry this massive responsibility, even professional graphic designers approach these projects with a mix of thrill, dread, anxiety, fear and pride.

Your logo should look professional and appropriate to the business you’re in. It will be seen in ads, on merchandise, labels, signage, on the web and on social networks. Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. Keep in mind that a poorly designed logo can hurt a brand’s image, so using a professional designer is always the best idea.

Cranberry Blue Websites + Logos

Audience

Designing a logo isn’t just about creating a pretty visual. What you’re doing, or taking part in with the professional designer, is building a brand and communicating a position. A professional designer will research the target audience to determine what appeals to it, and this goes a long way toward delivering a positive reception of the brand. You must consider not only age, but also gender, location, education and income. All of these factors influence what people are attracted to and how they spend their money.

Originality

The last thing you want from your business logo is to have it mistaken for a competitor’s logo. So when considering logo design, it’s important to keep it original. Every professional logo designer will look at what’s out there and find an opening for something new. Creating a unique design isn’t all about avoiding imitation, but also about creating something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s vital to think creatively.

Color

Nothing makes an impact quite like color, which is why choosing the right palette is vital in logo design. However, every color has a different implication and can bring nuance to your message — an amateur designer will easily fall into the trap of communicating the wrong message because of the wrong color choice. Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. They will know whether or not a logo design will transfer easily into print or onto a sign.

Versatility

A logo is