New Year, New Branding

The New Year brings new hope, optimism, and new business!

Branding has a lot to do with the success or failure of a business. Rebranding is also as important. Here is a little checklist of when you need to start the process of branding and/or revitalizing your existing brand.

When do I start the process of branding?

• Starting a new business

• Need business cards and website

• You have developed or are developing a new product and it needs a name, a logo and a tagline

When do I need to revitalize my brand?

• You need to communicate more clearly about who you are. Your logo is not simple enough to work well on all mobile devices.

• No one knows who you are or what you do

• Your website is not optimized for mobile devices

• You need to appeal to a new and more affluent market

• Or simply put, your logo is old and needs a serious upgrade :)