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The Importance of Business Cards

Obviously, business in today’s world has become more online than offline. Everything we do today is becoming digitized more than ever and its leaving you to wonder why you still need a business card since email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects. But they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. The business card is one thing that digital will not fully replace anytime soon because of few reasons:

You can encounter a potential lead or contact at any time, arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection.

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you hand over a creative business card that makes a great impression that person is likely to show it to other people which puts you and your brand in front of additional prospects.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Having a handy business card shows you are prepared.

Never leave the office without one. Allow Cranberry Blue to create a business card design that is sure to get you noticed.

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