Who doesn't love free stuff?
If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget.
And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.
Need to find the perfect font combination for your next project? Type Genius makes it easy for users to find great combinations of fonts. It even provides real examples of font combinations being used on other websites to help you get a better sense of how it will look.
Ever come across a font on a particular web page and think to yourself, "I need that." With WhatFont, users can quickly and easily identify the name of the fonts used on any web page in just one click.
Available for download as a bookmarklet, Google Chrome Extension, or Safari Extension, you'll never be left feeling stumped about a font name again.
One of the most important elements of web design is your color palette -- you want to make sure your images, graphics, and font colors all help convey your message and maybe even drive conversions. But often, it's hard to find that exact shade of blue that's in a photograph you need to use -- which is where Pictaculous comes in. Upload a photo and then instantly get recommendations for colors to use, including their respective HEX codes. Your color palettes will never be uncoordinated again.
Ever find yourself drowning in 20 different programs to crop, edit, and annotate screenshots? With Awesome Screenshot, a browser extension for Firefox and Chrome, you can easily screenshot anything on the web and edit it directly within your browser. This extension has become a staple of my own browser -- I can't go back to regular old screenshots anymore.
And that's just a few of our must-have visual tools. What programs and resources do you use to create visual content? Share them with us in the comments section below.