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Pantone has crowned the color for 2017 as Greenery – based on its representation of new beginnings,


2016 was an unforgettable political year. Brexit, Trump’s election and fake news circulating on Facebook have sparked doubt with democracy. A digital world adoring of augmented reality and social media has propelled a wariness of what is truth. 2017 will see a desire to counteract uncertainty with authenticity, raw humanity, craftsmanship and simplicity and this will be evident within visual design trends.

Society is reimagining and wrestling with identity at a global level – such as the right to privacy, migration and displacement and perception of women in the media. To help navigate through this change we look to uncompromising clarity. As natural resource dwindles, we look to reusing waste as an increased outcry for sustainability ripples through modern living – dictating what we wear, what we buy to what we eat.

2017 is the year we return to organic roots. Upcycling, alternative farming and engineering nature are trends dominating design disciplines such as fashion, homeware and colors, and will influence compositions and visual trends within graphic design, illustration and photography.

The rising technology-driven Generation Z are awash with images everyday, and produce their own onto an array of social media platforms. With the danger of this environment becoming easily artificial, 2017 will see a return to the natural. Society is craving raw emotion, unfiltered imperfection, individuality and non-manufactured resources.

We explore how this translates to visual trends forecasts for the year ahead in the areas you work in and with - whether branding, graphic and digital design, motion media or photography - and in other areas of design you should look to for inspiration, such as homewares, fashion and well being.

Graphic Design/ Branding

Branding will be more focused on what the product looks like itself, rather than the packaging that conceals it. There’s a demand for truth to be on display.