Delivering a tight brand message is paramount to running a business, right? (Duh)
But what is your brand message?
This question was flung my way on a podcast interview I was just on, and here’s how I answer it:
Your brand message is the WHAT you’re trying to communicate.
Your mission/vision/”why” statement is the —wait for it—WHY you’re trying to communicate.
Your tone and syntax is the HOW you communicate. READ MORE