The New Year brings new hope, optimism, and new business!
Branding has a lot to do with the success or failure of a business. Rebranding is also as important. Here is a little checklist of when you need to start the process of branding and/or revitalizing your existing brand.
When do I start the process of branding?
Starting a new business
Need business cards and website
You have developed or are developing a new product and it needs a name, a logo and a tagline
When do I need to revitalize my brand?
You need to communicate more clearly about who you are. Your logo is not simple enough to work well on all mobile devices.
No one knows who you are or what you do
Your website is not optimized for mobile devices
You need to appeal to a new and more affluent market
Or simply put, your logo is old and needs a serious upgrade :)