For entrepreneurs, it’s common to overlook the importance of one’s logo, especially given the frenetic pace of getting the business up and running. A logo is often the first thing potential customers see when introduced to a company and as such, it plays a large part in a one’s first impression of your business.
Maintaining a current, up-to-date logo is so important. If your business already has a logo, it is important to regularly ask one question: “Does my current logo present the image that I need it to?”
If your logo no longer makes you answer an enthusiastic “Yes!” to this question, it’s time for a fresh, new look. If you do not know whether or not your logo could use a redesign, here are a few things to consider:
1. The Initial Design Approach
When you first opened the doors to your business, your logo may not have been a crucial factor. Sure it was set up as a branding method, but people were going to come into your place of business for the product or service, not the logo. So chances are you just threw something together quickly in order to move onto other important areas. You may have even gotten design help from some of your family and friends.
However, once you’ve established yourself in the industry it’s a good idea to update your logo. While you might consider designing another one yourself, we recommend putting your logo in the hands of professionals who will take your existing logo and transform it into something that truly reflects your brand.
2. Is Your Logo Design Outdated?
Your logo design is a visual representation of everything your company stands for. Has it become dated or taken a back seat to other images that represent your company’s identity? When you survey customers and examine the competition, is there confusion about what you do? A good logo design should communicate something about the nature of your business, product or service. So if this vital component is out of step with your message and customers, it’s time to bring it up-to-date.
3. Has Your Company Changed?
This is one of the most important areas to consider when you want to update your logo. Since you began your company, you have likely evolved not only in the way you do business, but in the products and services that you sell. If this is the case, then an updated logo could help reflect your company’s evolution and paint a more accurate picture of what your business provides. This approach could help you get attract a lot of new clients that you may not attract with your current logo.
4. Is Your Logo Design Too Complex?
In many cases logos are overdone and overdesigned, making it difficult for customers to discern or understand your brand. It’s one of the reasons why, when logos are changed, there is almost always a reduction in font or colors. If you feel that your logo is overdesigned, it may be time to update to a more simplistic logo – one that will be memorable to your customers while accurately representing your business.
As a small business owner, it’s important to assess your logo after your business is up and running. If any of these considerations ring true to your small business, it may be time to consider hiring us to update your existing logo. We would love help you create a beautiful logo that perfectly represents your business!