September 20, 2017

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's custom...

September 2, 2017

For entrepreneurs, it’s common to overlook the importance of one’s logo, especially given the frenetic pace of getting the business up and running. A logo is often the first thing potential customers see when introduced to a company and as such, it plays a large part i...

June 13, 2017

Grass, a tree, and solid block lettering—these elements make up the vast majority of landscaping logos. If your logo looks like everyone else’s—how will your customers remember you? And how will new customers find you?

A good logo is critical for a successful business—e...

April 25, 2017

Every struggle we face has been overcome by someone we respect who is willing to tell us how it is done.
 

The right quote at the right time can often provide deeper meaning and perception just when you need it most.

A perfectly worded quip can impart wisdom and wit. It...