September 20, 2017

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's custom...

June 13, 2017

Who doesn't love free stuff?

If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget....

October 17, 2016

Here's a link to the best free fonts that have been released, or received a major update, since the start of the year. There’s plenty to get stuck into, lots of really useful workhorses, and one or two playful inclusions.
 

Browse through, try them out, and as always if...

October 10, 2016

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink...

October 10, 2016

Logo Design Quality | A logo isn’t just a pretty graphic printed next to your company’s name. It is an essential part of your brand and usually the very first thing a client sees. A professionally designed logo boosts your image, conveys your professionalism and tells...

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