May 7, 2019

You can start a business just about anywhere, but some locations might lend themselves better to your company’s long-term prospects. Personal finance website WalletHub looked at 100 cities in the U.S. and compared them based on three different categories: business envi...

April 7, 2019

Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.

Here are some reasons why small businesses can actually have more success on social media than big companies:

1. Small businesses are community and indi...

July 29, 2018

Traditional marketing techniques are failing—or failing to deliver the predictable benefits they once did. The only viable way that a startup can have access to a global audience of exactly the right people is social media. You must use social media!

So, what’s a startu...

February 26, 2018

Keep the practical side of your business running smoothly and give yourself more time to be creative.

Business skills don't always come naturally to creative people. But they're a necessary evil if you want to be successful and profitable.
 

The good news is, you don't n...

February 25, 2018

From custom type to color fonts, leading designers forecast the biggest type trends of 2018.

Typography trends – like graphic design trends, or color trends – rarely appear out of nowhere. Instead, they evolve and grow as they move from the niche towards the mainstream....

December 30, 2017

The New Year brings new hope, optimism, and new business! 

Branding has a lot to do with the success or failure of a business. Rebranding is also as important. Here is a little checklist of when you need to start the process of branding and/or revitalizing your existing...

November 20, 2017

"A logo is your business's public face. If it doesn't represent your business at its core, it's time for a change."

Here are five signs that it's time to work on a new design:

1. Your logo doesn't adapt well to modern media.


If your logo was designed for your storefront...

October 15, 2017

Obviously, business in today’s world has become more online than offline. Everything we do today is becoming digitized more than ever and its leaving you to wonder why you still need a business card since email marketing, search engine optimization and paid media all d...

October 9, 2017

As a graphic designer, typographer, or anyone that values typography, it’s important to have a wide range of quality typeface designs at your fingertips during the creative process.

Typefaces have long been important in shaping the aesthetic and tone of a project, and r...

September 20, 2017

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's custom...

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