February 22, 2018

With the promise of a New Year often comes the inspiration for leaving an unsatisfying job. Many people will start job hunting immediately. Others will wait until they receive their 2017 bonuses. Among them will be entrepreneurial minded individuals who use their bonus...

January 31, 2018

With the end of yet another great year it’s time to prep ourselves for the next. Small business owners take this time to evaluate their accomplishments and set the course for what’s ahead.

Every small business has a slightly different end of year checklist. That said th...

January 22, 2018

Starting a retail store – and ensuring that it succeeds – is a major undertaking.


Organizing and securing premises, paying utilities, outfitting the shop, and stocking inventory are often easier said than done, creating a challenging and costly web that requires carefu...

December 30, 2017

The New Year brings new hope, optimism, and new business! 

Branding has a lot to do with the success or failure of a business. Rebranding is also as important. Here is a little checklist of when you need to start the process of branding and/or revitalizing your existing...

November 20, 2017

"A logo is your business's public face. If it doesn't represent your business at its core, it's time for a change."

Here are five signs that it's time to work on a new design:

1. Your logo doesn't adapt well to modern media.


If your logo was designed for your storefront...

October 15, 2017

Obviously, business in today’s world has become more online than offline. Everything we do today is becoming digitized more than ever and its leaving you to wonder why you still need a business card since email marketing, search engine optimization and paid media all d...

September 20, 2017

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's custom...

September 2, 2017

For entrepreneurs, it’s common to overlook the importance of one’s logo, especially given the frenetic pace of getting the business up and running. A logo is often the first thing potential customers see when introduced to a company and as such, it plays a large part i...

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