April 7, 2019

Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.

Here are some reasons why small businesses can actually have more success on social media than big companies:

1. Small businesses are community and indi...

March 29, 2019

Through social media you have great potential to place your brand on the map. You can also waste a great deal of time and money if it is not done right.

Let’s face it, we all have a pretty good understanding of social media and how it works, right? But what if I told y...

October 22, 2018

Your website plays a critical role in developing and upholding your online reputation and increasing your sales and conversions.

However, as an increasing number of people are shopping online, millions of websites are added to the web every year.

As of September 2018, mo...

September 24, 2018

Logos are of the most important defining feature of a company.

An aesthetically pleasing and memorable logo can have a lasting and significant positive impact on a company.

Just think about some of the most famous car logos in our world today!

Brands like Ferrari, BM...

July 29, 2018

Traditional marketing techniques are failing—or failing to deliver the predictable benefits they once did. The only viable way that a startup can have access to a global audience of exactly the right people is social media. You must use social media!

So, what’s a startu...

July 29, 2018

A logo is not only the face of a business, but also a symbol of the era in which it was created. Recognizing logo design trends is an essential part of choosing a logo design style which feels fresh and relevant, and there’s no better time to get on track than the dawn...

July 24, 2018

If you want to build and maintain a strong brand, you'll need to focus on what your customers want and how you can guarantee to deliver it. You'll need to be consistent in your service and every other point of contact customers have with you - for example phone calls,...

July 23, 2018

Delivering a tight brand message is paramount to running a business, right?  (Duh)

But what is your brand message?

This question was flung my way on a podcast interview I was just on, and here’s how I answer it:

Your brand message is the WHAT you’re trying to communi...

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